Shop Her Favorite Vitamins Online

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In today’s supplement-obsessed world, have you ever wondered what exact vitamins a record-breaking, Grand Slam-winning athlete such as Serena Williams puts in her body everyday to be able to perform to excellence?

If so, you finally have your long-awaited answer thanks to a new partnership between the tennis icon and the wellness brand Ritual, which this week announced Williams as its first-ever Women’s Health Advisor. As part of the partnership, Williams curated a shoppable selection of her favorite Ritual products, all available on their website. The curated edit, called “Serena’s Favorites,” includes their staple Women’s Multivitamin, the Synbiotic+ — a 3-in-1 capsule for gut health — and the HyaCera+ to reduce fine lines and wrinkles — all of which Williams uses in her own daily routine.

“I have always taken ingredient quality seriously,” Williams said in a statement. “With Ritual, they’re transparent about what’s in their products and where it all comes from. I know I’m giving my body the best.”

Williams, long considered one of the best athletes of all time, has increasingly used her platform to spotlight issues surrounding maternal and women’s health. Following life-threatening complications during the birth of her daughter in 2017, Williams became a vocal advocate for listening to one’s body and the systemic disparities women — especially women of color— face in healthcare. That ethos now extends to her partnership with Ritual, a company known for its transparent ingredient sourcing and science-backed supplements.

Founded in 2015 by Katerina Schneider, Ritual has become a prominent name in the direct-to-consumer wellness space, offering everything from multivitamins and protein powders to gut health formulas. The brand emphasizes traceable ingredients and clinical research, a model that has attracted a loyal customer base and over $250 million in revenue to date. Williams’ appointment is the brand’s most high-profile celebrity collaboration to date, following limited initiatives such as a coffee partnership with chef Kathy Fang and a sponsorship deal with the NWSL’s Angel City FC.

Shop Ritual’s “Serena’s Favorite” edit here, and a few of her standout picks below:

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