ATP & Lexus announce multi-year partnership extension

Lexus will continue as Official Automotive Partner and Platinum Partner of the ATP Tour through 2028

Corinne Dubreuil/ATP Tour

ATP CEO Eno Polo and Head of Lexus Europe Andre Schmidt in Turin. By Press Release

The ATP today announced a multi-year extension of its partnership with Lexus, one of the world’s leading premium car brands. Lexus will continue as Official Automotive Partner and Platinum Partner of the ATP Tour through 2028.

Since joining forces in 2023, Lexus has served as Official Car partner at the season-ending Nitto ATP Finals and Rolex Paris Masters, in addition to a global portfolio of tournaments spanning Almaty, Hamburg, Kitzbuhel, Montpellier, Marseille, Metz, Lyon, Rotterdam, Auckland, Barcelona, Houston, London, and Eastbourne.

Through the renewal, Lexus will continue to engage the tennis community through a global tournament portfolio and high-value brand exposure across the ATP Tour’s digital and social platforms. Lexus remains Title Partner of ATP Head2Head – a digital initiative showcasing the Tour’s biggest rivalries – featuring an exclusive content series that follows ATP players as they take on entertaining challenges at tournaments.

Lexus will also continue to provide a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. With a portfolio of self-charging hybrid, plug-in hybrid and all electric models, the brand’s leadership in electrification aligns closely with the ATP Tour’s sustainability ambitions under ATP Serves and UN Sports for Climate Action, which targets Net Zero emissions by 2040.

Eno Polo, ATP CEO, said: “Lexus is a partner that truly adds value to our Tour. Since we began our journey together, they’ve shown a genuine commitment to tennis – elevating the experience for our players and staff at key events and helping advance our sustainability efforts through ATP Serves. That purpose-led approach is what makes this partnership stand out. We’re proud to keep building on this.”

Andre Schmidt, Head of Lexus Europe, commented “Lexus’ partnership with the ATP Tour reflects our shared commitment to excellence, precision, and passion — values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personal experience, perfectly aligned with the spirit of world-class tennis.”

- All photo credits belong to Corinne Dubreuil/ATP Tour.

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