What Comes After Football for Al Nassr Star Cristiano Ronaldo: Retirement, Coaching, or Business?

Cristiano Ronaldo, 40, extended his contract until 2027, but plans to avoid coaching after retirement. Instead, he aims to become a football club owner and expand his CR7 business empire, focusing on strategic leadership and investment. He anticipates a transition to off-field projects rather than a clean break from the game.

Cristiano Ronaldo (Image Source: Getty)

Cristiano Ronaldo, aged 40 and still playing for Al Nassr, signed a contract extension until 2027 recently, indicating he wishes to continue until 42 and beyond. But even bigger questions surface: when the boots are finally hung up, will he just retire, become a coach or go all in with the business world? So what does the latest information have to say about Ronaldo following his playing career? Let's take a look at all the details.

Cristiano Ronaldo is unlikely to pursue coaching or management

While many iconic players seem to head for a coaching gig after hanging up their boots, Cristiano Ronaldo keeps on rejecting that route. He has said it plainly: being a head coach or manager is not for him, but as a club owner, maybe.

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He has said in interviews that he doesn't see himself fitting into what he called a personality and the daily grind of management. One report even claimed a coaching career would be 'nearly impossible' for him due to his temperament and 'austere' standards for performance. So while a number of ex-superstars are moving to the dugout or front office, Ronaldo appears to have deliberately closed that pathway.

Cristiano Ronaldo’s business ventures and club ownership plans

Rather, Cristiano Ronaldo seems to be preparing a career as a football club owner and diversified entrepreneur. He has gone on record wishing to purchase or control a club and overhaul it from the top. Though already, the CR7 brand has its business portfolio ranging from clothing, hotels, gym, fragrance lines, and endorsements.

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He has also supported businesses, including a hair transplant clinic in Spain, indicating his interest in health and wellness enterprises. He has also suggested he could own a club and run it as an operator, rather than coach it directly. Put simply, Ronaldo appears to be now much more interested in a role of strategic leader and investor as opposed to a tactician on the pitch. Also Read: Most influential athletes on Instagram in 2025: Ronaldo, Messi and Virat Kohli dominate the global stage

Retirement is on the horizon, but not immediately

Cristiano Ronaldo has fuelled the belief that he will end his career at Al Nassr, two or three years from now, without narrowing that timeframe. Having him signed through 2027 at least affords him some stability in that regard, however, and time for the front office to adjust at his pace. He has also hinted about not remaining in the game forever, particularly as the physical demands and drive change. He has often spoken about retirement not necessarily being a clean break, but rather a transition into off-field projects.

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