Rs 16 Lakh for 10 Seconds! India Vs Pakistan Asia Cup 2025 Ad Rates Break Records

Rs 16 Lakh for 10 Seconds! India Vs Pakistan Asia Cup 2025 Ad Rates Break Records

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Last Updated: August 18, 2025, 08:35 IST

India will face Pakistan in the high-voltage Asia Cup 2025 Group A match on September 14 in Dubai.

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India will face Pakistan in Asia Cup 2025 Group A match on September 14 in Dubai. (Picture Credit: PTI)

Indian men’s cricket team will face arch-rivals Pakistan in the Group A match of the Asia Cup 2025 on September 14. The high-voltage match is scheduled to take place at Dubai International Cricket Stadium. In India, the live telecast and streaming rights of Asia Cup 2025 are with Sony Sports Network and according to a report in Economic Times, the ad inventory for India’s Asia Cup 2025 matches has been priced at Rs 14-16 lakh per 10-second slot.

As per the ad card rate issued to advertisers by official media rights holder Sony Pictures Networks India (SPNI), a 10-second ad on TV during India-Pakistan match will cost Rs 16 lakh.

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Ad packages on TV

• Co-presenting sponsorship: ₹18 crore

• Associate sponsorship: ₹13 crore

• Spot-buy package (all India and non-India games): ₹16 lakh per 10 seconds, or ₹4.48 crore

Digital deals on Sony LIV

• Co-presenting and highlights partner: ₹30 crore each

• Co-powered-by package: ₹18 crore

• 30 % of all digital ads are reserved for India matches

Ad rates by format

• Pre-rolls: ₹275 per 10 seconds (₹500 for India games; ₹750 for India-Pakistan)

• Mid-rolls: ₹225 (₹400 for India games; ₹600 for India-Pakistan)

• Connected TV ads: ₹450 (₹800 for India games; ₹1,200 for India-Pakistan)

The matches in the Asia Cup 2025, which is set to run from September 9 to 28, will be played in the T20I format. Dubai and Abu Dhabi will host the 19 matches between eight teams.

Dubai International Cricket Stadium in Dubai will host the high-voltage India vs Pakistan Asia Cup 2025 match on Sunday, September 14.

India’s first Group A match of the Asia Cup 2025 against the United Arab Emirates is also scheduled to take place in Dubai on September 10, and the last group stage fixture against Oman will be played in Abu Dhabi on September 19.

One Super Fours match (on September 22 between A2 and B1) will also take place in Abu Dhabi, whereas the remaining five Super Fours matches and the final (on September 28) are scheduled in Dubai.

Five out of six Group B and two Group A matches (UAE vs Oman and India vs Oman) will take place in Abu Dubai.

Asia Cup 2025 schedule

DATE DAY GROUP TEAM 1 TEAM 2 VENUE September 9 Tuesday B Afghanistan Hong Kong Abu Dhabi September 10 Wednesday A India UAE Dubai September 11 Thursday B Bangladesh Hong Kong Abu Dhabi September 12 Friday A Pakistan Oman Dubai September 13 Saturday B Bangladesh Sri Lanka Abu Dhabi September 14 Sunday A India Pakistan Dubai September 15 Monday A UAE Oman Abu Dhabi September 15 Monday B Sri Lanka Hong Kong Dubai September 16 Tuesday B Bangladesh Afghanistan Abu Dhabi September 17 Wednesday A Pakistan UAE Dubai September 18 Thursday B Sri Lanka Afghanistan Abu Dhabi September 19 Friday A India Oman Abu Dhabi September 20 Saturday Super Fours B1 B2 Dubai September 21 Sunday Super Fours A1 A2 Dubai September 23 Tuesday Super Fours A2 B1 Abu Dhabi September 24 Wednesday Super Fours A1 B2 Dubai September 25 Thursday Super Fours A2 B2 Dubai September 26 Sunday Super Fours A1 B1 Dubai September 28 Tuesday Final Dubai top videos View all Swipe Left For Next Video View all

In the Asia Cup 2025, India, Pakistan, UAE, and Oman are part of Group A, and Sri Lanka, Bangladesh, Afghanistan, and Hong Kong are part of Group B. The top two teams from each group will qualify for the Super Fours.

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First Published: August 17, 2025, 22:57 IST

News cricket Rs 16 Lakh for 10 Seconds! India Vs Pakistan Asia Cup 2025 Ad Rates Break Records

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