ICC deletes, then reposts embarrassing video featuring Jay Shah instead of WTC players

ICC deletes, then reposts embarrassing video featuring Jay Shah instead of WTC players

News Desk • 4 hours ago

The International Cricket Council (ICC) is under fire for its latest promotional video for the World Test Championship (WTC) Final.

Rather than focusing on the players or the match itself, the 45-second video has turned into what many are calling a highlight reel of ICC's Chairman Jay Shah.

Posted on June 17, the video quickly drew backlash from cricket fans and journalists around the world. It was originally uploaded a day earlier, but mysteriously got deleted, only to be reposted the next day without explanation.

A fantastic #WTC25 Final at Lord's with the @proteasmencsa lifting the mace on day four after defeating the defending champions @CricketAus pic.twitter.com/sMlDXIhIVe — ICC (@ICC) June 17, 2025

The promo features 23 total shots. Out of those, 11 are dedicated to Jay Shah alone. In contrast, South African captain Temba Bavuma is seen five times, Aiden Markram just twice, while Australian captain Pat Cummins and Kagiso Rabada barely make an appearance.

Cricket fans and media personalities did not pull back their verbal punches.

One user pointed out, "In this 45-second micro video, ICC Chairman Jay Shah appears 11 times."

Another mocked, "Did Jay Shah lift the World Cup?"

A Sri Lankan journalist sarcastically asked, "How many runs did Jay Shah score in the final? How many wickets did he take?"

Indian journalist Kuldeep Lal called the video unbelievable and questioned the ICC's priorities.

British journalist Atif Nawaz joked, "Looks like Jay Shah shot and edited the video himself on his own phone."

An Australian journalist added, "If you blink even once while watching this video, you'll miss Pat Cummins entirely."

One viewer commented, "Maybe people came to see Jay Shah and suddenly cricket broke out."

Another user slammed the ICC, saying, "One of the worst ways to celebrate a team's victory is by showing the ICC or BCCI representative too many times. This is the power of money, and it's cheap."

Someone else wrote, "It seems Jay Shah's PR team is taking over this account. Dude, you are posting in the wrong account."

British journalist Charlie Reynolds also took a dig. "Jay Shah appears 11 times in the video. That's as many times as the entire South African team, who actually won the final."

Journalist Pearl Radley gave her take, too, saying it felt like Jay Shah was the Man of the Match. "Even Aiden Markram didn't get this much screen time."

What should have been a celebration of South Africa's historic win has turned into a PR blunder. Instead of honouring the players who fought for the trophy, the spotlight was grabbed by someone who never stepped on the field.

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