Everton clinch multi-year deal as club seeks to boost £39m figure

Everton clinch multi-year deal as club seeks to boost £39m figure

Everton have secured a deal with Ukrainian vodka company Nemiroff

A general exterior view of Everton's ground Goodison Park (Image: Robbie Jay Barratt - AMA/Getty Images )

Everton have announced another significant commercial deal as the club gears up to move into its new home at Bramley-Moore Dock at the start of next season.

Having acquired a number of new partners this year, including kit supplier Castore, as well as seeing some existing partnerships enhanced and extended, as was the case with watch brand Christopher Ward, the Toffees have boosted their commercial income with the addition of a new alcoholic drinks partner.

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Ukrainian vodka brand Nemiroff will become Everton’s official premium vodka partner after agreeing a multi-year deal, one that will see the brand able to take advantage of the vastly improved hospitality space that will exist at the new 52,888-seater stadium.

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Nemiroff, branded as ‘one of the fastest growing spirits companies in the world’, engage with Everton fans through exclusive and immersive experiences, while the company will benefit from exposure through pitchside LED advertising and on the big screens at Goodison Park for this season.

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Richard Kenyon, chief commercial and communications officer at Everton, said: “We are pleased to welcome Nemiroff to our growing partnership portfolio.

“Nemiroff is a well-established and growing vodka brand and we look forward to supporting their continued growth during the course of our partnership,.

“I’d like to thank Nemiroff for choosing to partner with Everton and our partnerships team for securing this exciting new deal for the club.”

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Nemiroff exports to five continents and has earned over 130 international awards, including the title of Vodka Brand Champion 2024.

Yuriy Sorochynskiy, CEO of Nemiroff, added: “We are incredibly proud to partner with Everton Football Club, an institution with a rich heritage that shares our values. This marks an important milestone for Nemiroff as we expand into the world of sports.

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“Just like football, Nemiroff is all about passion, unity, and celebrating moments that bring people together. Just like Everton, Nemiroff is rooted in tradition yet driven by the pursuit of excellence and growth.”

Growing the list of official partners and boosting commercial revenues is a key target for Everton moving forward. For the 2022/23 financial year, the most recently published accounting period, the Toffees’ commercial revenue fell £11m (23%) from £50m to £39m, as sponsorship and advertising significantly decreased by £16m (45%) from £35m to £19m, partly offset by other commercial activities rising £5m (29%) from £15m to £20m. That £39m figure is expected to increase when the 2023/24 accounts are published in the coming months.

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