The International Cricket Council (ICC) has appointed Sanjog Gupta, a senior figure in Indian sports broadcasting, as its new Chief Executive Officer. Gupta steps into the role vacated by Geoff Allardice, who stepped down in January after a four-year tenure.Previously serving as CEO of Sports and Live Experiences at JioStar – one of India’s primary cricket broadcasters – Gupta brings with him a wealth of experience in media strategy and sports commercialisation.ICC Chairman Jay Shah welcomed the appointment, noting: “Sanjog brings a deep understanding of sports strategy and commercial growth, which will prove vital to the ICC’s ambitions.”The global search for the position reportedly attracted over 2,500 applications from across 25 countries, underlining the growing prestige of the role.In a statement, Gupta highlighted the sport’s evolving landscape and the momentum it is currently enjoying. He also referenced the sport’s upcoming Olympic debut. “Cricket’s inclusion in the 2028 Los Angeles Olympics, alongside rapid advances in technology and its adoption, presents powerful opportunities to amplify the global cricket movement.”Gupta becomes the ICC’s seventh chief executive and takes over at a pivotal moment as the governing body looks to capitalise on the game’s increasing international reach and commercial potential.
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