2025/26 season shirt features colour gradations that bring movement to the traditional blaugrana stripes

FC Barcelona’s 2025/26 kit blends legacy with innovation, and tradition the future. The classic blaugrana stripes have been reimagined with new colour gradations that inject rhythm and energy, two core qualities of Barça’s style of football. The result is a purplish hue that crosses the stripes in diagonal, giving the shirt a sense of dynamism and acceleration. It is a tribute to the blaugrana flags that wave in the streets and stadiums on matchdays, now a symbol both locally and globally.

The name FC Barcelona is printed inside the collar, while on the back, just below the neckline, two coloured details bring together the Barça flag and the Catalan Senyera. The shorts are blue, with horizontal stripes accentuating the edges and vertical lines running down the legs.

The shirt features the Spotify logo on the front, alongside Nike’s, with Ambilight TV on the sleeve of the men’s first team kit, and Bimbo on that of the women’s. The UNHCR/ACNUR logo also continues to appear beneath the squad number on the back.

These garments —available in men’s, women’s and children’s versions— can be purchased from 2 July in FC Barcelona’s physical stores, an online at fcbarcelona.com and nike.com.

‘Shaping the Future ’: a brand campaign projecting the future through authenticity and innovation

To coincide with the launch of the new kit, FC Barcelona is rolling out Defining Tomorrow, a brand campaign that embraces a natural, intimate and emotionally resonant narrative. The action centres on real conversations between players from the men’s and women’s first teams, who reflect on the past, share concerns, and jointly envision the club's future.

From a branding perspective, this is an innovative proposal that introduces a new language to the Barça ecosystem. Filmed entirely on mobile phones, the campaign seeks to capture the essence of its protagonists in a down-to-earth, unfiltered style, in line with the connection and consumption habits of younger audiences.

The 360º content strategy combines emotion, closeness and strategic storytelling to reinforce the club’s position as a global, contemporary brand with a strong identity. Lamine Yamal, Pedri, Aitana, Alexia, Lewandowski, Salma and many others take part in this group conversation that highlights the unique character of the teams and their ability to define tomorrow from the present.

By 'Shaping the Future', FC Barcelona is reaffirming its commitment to bold, authentic, and people-centred brand building.

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