Manchester City sign partnership deal with Puma worth at least £1bn

Manchester City have signed a new contract with Puma worth at least £1bn. The £100m a-year deal extends their agreement until at least 2035 and is a marked increase from the previous £65m-a-year deal with the German kit manufacturer that ran until 2029.

The contract is thought to be the first £1bn deal in English football and a record per year for a Premier League club. In July 2023 Manchester United sealed a 10-year contract with Adidas worth about £900m, and four months ago Liverpool agreed a multi-year deal with Adidas thought to be worth £60m a-season.

Since City’s contract with Puma started in 2019, Pep Guardiola’s side have won four Premier League titles and became the second English team to claim the treble.

Ferran Soriano, the chief executive of City Football Group, said: “We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”

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Puma is also a partner of the City Football Group clubs Melbourne City, Girona, Lommel, Mumbai City, Montevideo, Palermo, Bolivia, Bahia and Estac.

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