Paris Saint-Germain and Haier announce a multi-year partnership

Paris Saint-Germain and Haier, the world’s leading major home appliance brand for 16 consecutive years according to Euromonitor International and headquartered in Qingdao, China, are delighted to announce a three-season global partnership. This milestone marks Haier’s new sports partnerships portfolio, following its strong legacy of partnerships in tennis.

As an Official Partner of Paris Saint-Germain until 2028, Haier will benefit from a wide range of assets, including prominent LED visibility on matchdays, dedicated Haier-branded corners and immersive fan experiences at the Parc des Princes, as well as a variety of global activations still to come and leveraging the worldwide fanbase of Paris Saint-Germain.

Through this collaboration, Haier and Paris Saint-Germain will connect with millions of fans worldwide wherever they are, from matchdays at the Parc des Princes to households around the world. Together, the two brands aim to bring the Club’s spirit into the daily lives of supporters, creating innovative activations, engaging experiences that extend the passion of football beyond the pitch and around the globe.

By joining forces with one of the most iconic Clubs in world football, Haier reinforces its partnership slogan “Play with the Number Ones”. This partnership underscores the shared values of excellence, innovation, and leadership between two global leaders at the top of their respective industries.

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