NFL, Naadam Partner on First Licensed Cashmere Collection

The National Football League is getting cozy for fall.

The league is partnering with Naadam on its first licensed cashmere collection.

Naadam x NFL will offer men’s and women’s crewnecks, quarter-zips and hoodies made from Mongolian cashmere, sporting the names of some of the league’s most popular teams. The first drop will include the New York Giants, New York Jets, Philadelphia Eagles, New England Patriots, Chicago Bears, Washington Commanders, Detroit Lions, Buffalo Bills, Los Angeles Rams and San Francisco 49ers.

“As our first cashmere licensing partner, Naadam introduces the to a new category of exceptional products, further expanding our presence in the luxury space,” said Xaimara Coss, director of consumer products at the NFL. “This relationship underscores our commitment and excitement to producing stylish, high-quality apparel that resonates with the NFL’s growing fan base.”

“We’re redefining what fan gear can look and feel like,” said Lydia Feniger, vice president of marketing at Naadam. “The synergies between Naadam and the NFL made this collaboration a natural fit. With fans gearing up for football season just as cashmere season begins, we’ve introduced elevated yet attainable luxury pieces that celebrate the NFL’s iconic legacy. This is just the beginning of what will be an exciting, long-term relationship.”

The collection will be available beginning Thursday on the Naadam e-commerce site. The quarter-zip will retail for $268, the crewneck sweater for $298 and the hoodie for $348.

The NFL has been partnering with other high-end brands of late as it works to expand its reach in the lucrative fan apparel market. Those include Todd Snyder and Breitling.

Naadam was started in 2013 by college friends Matthew Scanlan and Diederik Rijsemus who found themselves stranded among Mongolian goat herders while on vacation. They wound up befriending the herders and realized they could buy the fiber directly from them, rather than a middleman, which would allow their new friends to get paid more and them to create and sell luxury knitwear for less.

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