Swansea City: 'Everything's on the table', says chief executive officer Tom Gorringe

Increasing revenue has been among the priorities of the current ownership group - and the arrivals of Birmingham City and Wrexham into the Championship from League One typify why this is the case.

The Blues posted a turnover of £29.6m for the year ending June 2024 - with Wrexham announcing a club record turnover of £26.7m for same period.

Both figures are higher than the £21.5m figure posted by the Championship Swans for the same time frame.

It is why Gorringe says the club remain open to all possibilities, including potentially emulating the highly-successful Welcome to Wrexham documentary made by the north Wales side's Hollywood owners Ryan Reynolds and Rob McElhenney.

"When I was coming into the club and speaking to the owners about their vision and strategy, this [bringing in high-profile investors] was always a part of it," he said.

"We wanted to build something here that was special and that the city can be proud of.

"Those names [Modric and Snoop Dogg] were discussed all along so it's been in the pipeline for a while. Luka's really passionate about the project, he's humble and he's been a great asset for us in terms of the football side.

"Snoop is incredibly passionate and really competitive. He's a huge global star with a huge audience and a massive personality.

"It's a great opportunity for Swansea as a whole to get behind the club and what we're trying to do here."

And on those now spearheading the club, Gorringe commented: "The ownership are extremely ambitious.

"They've delivered on every part of that so far. They want us to progress and ultimately want us to improve in every area as quickly as possible.

"I speak to them every day, they want to help us try and find solutions and they're exactly what you would want from an ownership group."

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