Tesco apologises for Lionesses Euro 2025 promotion in Cardiff store

Tesco apologises for Lionesses promo in Welsh shop

Tesco has said sorry after a promotional display from Lionesses sponsor Lucozade was put up in Cardiff

Tesco has apologised after a promotional stand advertising a chance to meet the England women's football team was put up at a store in Cardiff.

Customers were shocked to see a Lucozade display featuring the Lionesses front and centre of the store's entrance at Western Avenue, just weeks before Wales face England at Euro 2025 in Switzerland.

The chief executive of the Football Association of Wales (FAW), Noel Mooney, was among those who voiced their anger on social media, saying "we are Cymru".

Tesco said it had since removed the display from the store, and wished both the Welsh and English teams good luck in the tournament.

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