Aston Martin Aramco launches third I / AM DROP with unique Santan Cup collaboration

Aston Martin Aramco launches third I / AM DROP with unique Santan Cup collaboration Share:

Announcement 20 May 2025 Aston Martin Aramco launches third I / AM DROP with unique Santan Cup collaboration SHARE:

Aston Martin Aramco has been announced as Official Partner of the 2025 Santan Cup.

Founded by UK artist Dave, the Santan Cup features an all-star ensemble, bringing together a grassroots footballing community alongside some of the biggest names in music with ex-Premier League footballers and actors for a one-of-a-kind tournament during the Monaco Grand Prix. Dave and Aston Martin's relationship began back in 2021, when he unveiled the team's first modern-era Formula One car and now they're taking things even further.

This is more than a match. It's a cultural crossover, where football, music, and now Formula One collide in one of the most iconic sporting locations in the world. It's about uniting fanbases, creating unforgettable moments, and celebrating the energy of sport at its best. And with the launch of this DROP, fans have the chance to own a piece of it with exclusive merch, a rare collectible, and once-in-a-lifetime access, made just for the I / AM community.

Fans can redeem or win three unmissable products and moments:

A limited-edition Aston Martin Aramco x Santan Cup T-shirt

A signed football featuring Dave, Fernando Alonso, Lance Stroll, and Santan Cup players

Two VIP tickets to the Santan Cup tournament in Monaco

The third chapter in its I / AM DROPS series, the initiative was created to provide fans with limited-edition products and experiences by fusing sport, culture and creativity.

Enter the DROP from 13:00 (BST) on 20 May here

Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One Team, said:

"The Santan Cup DROP is a celebration of F1 and football coming together around an iconic moment on the race calendar. At the heart of the collaboration is a belief that sport connects us - through emotion, competition, and culture. Aston Martin Aramco, Dave and the Santan team have a shared drive to push boundaries and bring fans closer to the action."

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