In-demand mentor snubs NRL rival as Bulldogs’ coaching overhaul looms after finals nightmare

The Bulldogs have began a potential coaching overhaul after their finals nightmare, with former Knights coach Adam O’Brien in Phil Gould’s scopes.

According to Code Sports, O’Brien was previously linked with a move to the Sea Eagles, to join Anthony Seibold’s coaching staff at the Brookvale club.

However, the Bulldogs have now surged to the front of the queue in the race to recruit the experienced mentor, who left his post in Newcastle at the end of the 2025 season.

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The move comes after the Bulldogs’ season ended with a whimper against the Panthers, bouncing out of the finals series in straight sets.

O’Brien, meanwhile, was awarded the wooden spoon in his final campaign with the Knights, but in his sex-year tenure led the Hunter club to four finals appearances.

The 47-year-old reportedly met with Bulldogs officials on Thursday and he looks set to sign on to join Cameron Ciraldo’s football staff.

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According to the SMH, O’Brien could become Canterbury’s attacking coach, with current attack mentor Jason Taylor set to shift to a different role.

O’Brien has previously spent time at the Storm and Roosters as an assistant coach.

He has also worked with the likes of Kurt Mann, Sitili Tupouniua, Enari Tuala and Dogs marquee man Leo Thompson.

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